SS25 Paris Fashion Week

Let the World Tremble in Your Hands

In its quest to be noticed by the world, OSUGA crosses the seas and arrives in Paris, the fashion capital. Here, women's sexual desire no longer need to be hidden; they are given new life and meaning.

OSUGA Debuts Collaboration With RUIBuilt

Paris Fashion Week 2024

OSUGA Debuts Collaboration With RUIBuilt

On September 23rd, we joined hands with the fashion brand RUIbuilt to step onto the stage of SS25 Paris Fashion Week. It was a celebration of freedom, confidence, and beauty, marking another tribute to the power of women.

OSUGA's new 2025 collection

Mobius: The Power of the Familiar in the Unfamiliar

Models draped in irregular, soft fabrics and holding OSUGA's new 2025 collection - Mobius, linger in an everyday space, exploring a dreamlike scene woven together by women.

OSUGA Clitoris Tapping Vibrator adult toys for women

Tremble: The Resonance of Body and Soul

Meanwhile, OSUGA launches a new limited edition vibrator with RUIbuit - Tremble clit tapping vibrator, conspiring with the body, trembling through clouds and rain.

Mark Your Calendars: Tremble Vibrator Launches Oct 30th!

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RUIbuilt using soft fabrics and signature cut-out designs to further explore boundaries of the body

Linger On

RUIbuilt, with lingering as the concept, transferred the poetic perception to the real and delicate touch, capturing the interaction between garments and bodies immersed in the summer breeze, using soft fabrics and signature cut-out designs to explore boundaries of the body further.

Model with apple makeup holding osuga's new 2025 massager mobius sex toys for couple

The New OSUGA 2025 Collection

Mobius, held by the models, is inspired by the continuous loop of a Möbius strip. With silver and icy blueinterwoven and rolled, and the hollow-out arc is smooth and light, allowing the body to move through the seam of reality and fantasy, reaching the edge.

In this space of the infinite and the finite, OSUGA and RUIbuilt come together to merge vulnerability with strength, creating a new expression of the body—pioneering, soft, and healing.

People attending the OSUGA X RUIbuilt Paris fashion show

Breaking the silence

Let the World Tremble

We strive to empower girls and women to embrace their common desires and to continuously explore and express themselves openly, without fear or shame.

Embracing sexuality with osuga

amplify women’s voices

Embracing Sexuality

We believe that sexuality is not taboo but a beautiful part of the human experience. Sexual education should not induce shame but provide accurate information and understanding, allowing everyone to make their own choices with respect and comprehension.

Explore Now
Let's stand together! Let the World Tremble in Your Hands

let’s stand together

Let the World Tremble in Your Hands

We warmly invite you to witness this moment with us.

As the lights shine and the world watches, you and I will reach new heights in a space where our dreams come alive, meeting in a vast expanse where the world trembles for it.

Connect with Us

Follow us @osuga_official to stay updated on future events, and join us in celebrating the rise of female power!

the firstbrick-and-mortar sexual wellness store in China

Setting New Standards

Our Journey in Sexual Wellness

Our story began in China, where we transitioned from the virtual digital world to the first bustling brick-and-mortar store in China, from the cold computer screen posters to the fiery billboards on the streets.

Our Journey Begins

Leading with Care

OSUGA likes a fresh breeze, reaching every nook and cranny, giving voice to the once-ignored, making sure they are heard and valued, and bringing intimacy out of the shadows.

Cuddly Bird

Innovation & Exploration

We're on our way.

We were the first in China to open a sexual wellness shop, breaking new ground in the industry and setting a milestone that others would follow.

Explore Pleasure

This was more than just a offline store; it was a statement, a place where women could come and feel seen, heard, and understood.