OSUGA x RUIbuilt Paris Fashion Week 2025

The Most Audacious Fashion x Wellness Collab

SS25 Paris Fashion Week

Let the World Tremble in Your Hands

In its quest to be noticed by the world, OSUGA crosses the seas and arrives in Paris, the fashion capital. Here, women's sexual desire no longer need to be hidden; they are given new life and meaning.

Model walking down a runway at a paris fashion show with an audience on either side.

Paris Fashion Week 2024

OSUGA X RUIbuilt Bring Empowerment to the Runway

On September 23, 2024, we joined hands with the fashion brand RUIbuilt to step onto the stage of SS25 Paris Fashion Week. It was a celebration of freedom, confidence, and beauty, marking another tribute to the power of women.

The Most Audacious Fashion x Wellness Collab Osuga x ruibuilt

OSUGA's New 2025 Collection

Mobius——Connecting Fantasy to Reality

Models draped in irregular, soft fabrics and holding OSUGA's new 2025 collection - Mobius two-part A-spot vibrator, linger in an everyday space, exploring a dreamlike scene woven together by women.

RUIbuilt using soft fabrics and signature cut-out designs to further explore boundaries of the body

Linger On

RUIbuilt, with lingering as the concept, transferred the poetic perception to the real and delicate touch, capturing the interaction between garments and bodies immersed in the summer breeze, using soft fabrics and signature cut-out designs to explore boundaries of the body further.

Clitoral Tapping Vibrator

Tremble: The Resonance of Body and Desire

Meanwhile, OSUGA launches a limited edition vibrator with RUIbuilt. This innovative device is designed to deliver deep, rapid, and full-bodied orgasms through precise tapping.

Beauty & Confidence

In this space of the infinite and the finite, OSUGA and RUIbuilt come together to merge vulnerability with strength, creating a new expression of the body—pioneering, soft, and healing.

People attending the OSUGA X RUIbuilt Paris fashion show

Breaking the Silence

Together, we invite individuals to embrace their bodies and explore their desires in a supportive and empowering environment.

This collaboration is a movement that encourages open dialogue about self-acceptance and joy, ultimately inspiring wearers to express their identities authentically.

Embracing individuality

We believe that sexuality is not taboo but a beautiful part of the human experience. Sexual education should not induce shame but provide accurate information and understanding, allowing everyone to make their own choices with respect and comprehension.

Let’s Stand Together

Let the World Tremble in Your Hands

We warmly invite you to witness this moment with us.

As the lights shine and the world watches, you and I will reach new heights in a space where our dreams come alive, meeting in a vast expanse where the world trembles for it.