On September 23rd, we joined hands with the fashion brand RUIbuilt to step onto the stage of SS25 Paris Fashion Week. It was a celebration of freedom, confidence, and beauty, marking another tribute to the power of women.

Models draped in irregular, soft fabrics and holding OSUGA's new 2025 collection - Mobius, linger in an everyday space, exploring a dreamlike scene woven together by women.

Meanwhile, OSUGA launches a limited edition vibrator with RUIbuilt, conspiring with the body, trembling through clouds and rain.

RUIbuilt, with lingering as the concept, transferred the poetic perception to the real and delicate touch, capturing the interaction between garments and bodies immersed in the summer breeze, using soft fabrics and signature cut-out designs to explore boundaries of the body further.

We strive to empower girls and women to embrace their common desires and to continuously explore and express themselves openly, without fear or shame.

We believe that sexuality is not taboo but a beautiful part of the human experience. Sexual education should not induce shame but provide accurate information and understanding, allowing everyone to make their own choices with respect and comprehension.

We warmly invite you to witness this moment with us.

As the lights shine and the world watches, you and I will reach new heights in a space where our dreams come alive, meeting in a vast expanse where the world trembles for it.

Tremble is more intense than a mere vibration, lingering longer than the suction.